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Key Information
Launch Year
1998
Shutdown Year
2012
Acquisition Price
Undisclosed
Peak Users
Unknown
Founders
- Paul Muret
- Jack Ancone
Urchin
Analytics
Acquired by GoogleWeb analytics software that became Google Analytics. The UTM tracking parameters it invented are still used universally today.
Key Features
- Website traffic analysis
- UTM tracking parameters
- On-premises installation option
- Detailed visitor reporting