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Key Information
Launch Year
2000
Shutdown Year
2012
Acquisition Price
$6.3B
Peak Users
Unknown
Founders
- Nick Hanauer
- Brian McAndrews
aQuantive
Advertising
Acquired by MicrosoftDigital advertising company acquired to compete with Google's DoubleClick. Microsoft wrote off $6.2B, nearly the entire purchase price.
Key Features
- Digital ad serving
- Atlas ad platform
- DRIVEpm ad network
- Agency services
- Ad analytics